May 19, 2022

Baby Loss Awareness Week 2020

What is Baby Loss Awareness Week?

Baby Loss Awareness Week (9 – 15 October 2020) is a time for bereaved parents, and their families and friends to unite and commemorate their babies’ lives. The week also raises awareness of how pregnancy and baby loss affects thousands of families each year across the UK.

Since the start of the coronavirus pandemic, feelings of isolation have become more widespread around the world and many people have begun to talk more openly about loneliness. Whether you’re a parent who has been affected by baby loss, love someone who has, or this cause just touches your heart – by supporting us, you’ll be joining a community of thousands of people just like you.

Now more than ever, we can all come together to let those affected by pregnancy and baby loss know they are not alone and that we are all here to support them.

Who Are Tommy’s?

Tommy’s are the Baby Loss Charity. They fund research into miscarriage, stillbirth and premature birth, and provide pregnancy health information to parents. MAM & Tommy’s are united in our belief that it is unacceptable that one in four women lose a baby during pregnancy or birth. We want every parent to have the best possible pregnancy outcomes and to take home happy, healthy babies.

Tommy's logo

Tommy’s are the largest charity funding research into the causes of miscarriage, stillbirth and premature birth. They also provide information for parents-to-be to help them have a healthy pregnancy and baby.

How MAM supports Tommy’s

MAM Tommy's Soother Set

Working together with Tommy’s MAM has released an exclusive Rainbow Soother & Clip Set, with 50p from each sale being donated to the charity.

The rainbow symbol is especially important as a rainbow baby is one born following a loss.

You can help us support Tommy’s by purchasing your own Rainbow Soother & Clip Set.

Why The Work of Tommy’s Is So Important

Tommy’s helps hundreds of families every year, one of these is Louisa’s; who has kindly agreed to share her story with us to help raise awareness of the amazing work that Tommy’s do. Read her story HERE.

louisa and baby oliver - BLAW 2020

Breaking the silence Surrounding Baby Loss

It’s funny, the number of women I mention to that I have had a miscarriage who are prompted to say “oh yeah, that happened to me”. It is still such a hidden part of our lives and I wonder if I would ever have known, just how “not alone” I was in this experience if I hadn’t brought it up. We really need to talk more about the ‘M’ word. Mum of three and blogger Sharon shares her own Baby Loss Story in her piece The M Word.

The Wave of Light

The Culmination of Baby Loss Awareness Week is known as the Wave of Light, on the 15th of October we invite you to join us and thousands of others around the world in the act of lighting a candle at 7pm local time.

tommys wave of light

This sends a Wave of Light into the world, as we remember and honour every little life lost too soon. 

Can you join us in the Wave of Light to remember every baby lost? Discover more HERE

  • Did you know that you can upcycle your MAM Glass Bottles into Candles? Find out how HERE

Where to go for help

If you, or someone you know, needs any support, The Tommy’s midwives are available 9-5, Monday to Friday. Email them at and they will respond to you as soon as they can. You can also reach out to them via Facebook.

Tommy's Midwives